DROPPING SOFT SCIENCE

Published: 1 year ago

Unicorn, Shmunicorn—Be a Pegasus

Pegasus

If you’re reading this, you’re probably a designer. Maybe you code, maybe you don’t. But it’s likely you’re feeling more and more pressure to hone your programming skills and become that mythical product development creature who can both create compelling designs and write production code.

There are plenty of reasons why being a unicorn isn’t all it’s cracked up to be. What you might not have considered is that aspiring to be a unicorn could be the biggest mistake of your career. more…

Published: 1 year ago

Vintage UX Articles

books

Back in the day I wrote a series of articles for the Cooper Journal. These were written before 2002—so some of the examples are a bit dated—but the points are still relevant. more…